American Musicians' Exchange
From the Office of the President Richard Scherer
Thanks for your interest. Read on about this unique musical enterprise.
The Musicians' Exchange is a revolutionary new organization founded on the belief that musicians should not have to pay to play. Now musicians no longer have to be at the mercy of parasitic middlemen who don't know a G clef from a G string.
The reason why The Musicians' Exchange is so popular is because we provide every type of service a musician or promoter needs. All of these services are available 'under one roof' at substantial savings of time and money. And because we offer and deliver such a wide range of services, a more comprehensive plan ensures a well-rounded development and marketing strategy. So, rather than pay for each service separately, risking continuity and causing conflicts of interest, members receive a complete package at a drastically reduced cost.
Open a direct channel to success with The Exchange because we understand the plight of the struggling artist. We make it possible to achieve rapid advancement, a veritable 'star factory', if you will.
Members need only to call the 24 hour Hotline and a loyal friend is there to help. Our staff is dedicated to your success. Many are volunteers who's sole purpose is to support your efforts. Others are seasoned professionals who have a responsibility to foster the growth of new talent.
Anyone can join The Exchange. The many members are only a small fraction of the millions of musicians worldwide. In the Bay Area alone, there are over 10,000 musicians who've probably never even heard of The Musicians' Exchange.
we don't advertise because advertising costs money we are saving you.
Our low overhead keeps prices down. And each new artist we discover
brings a gold mine of pride and prestige that no amount of money can
buy. Our goal is to serve all musicians and to have a positive effect
on their artistic development.
we don't have a slick office high-rise in L.A. like the big entertainment
conglomerates, but by the same token they don't do a lot for the starving
musician in the street either. You see, there's big money in the music
business, that's why the industry leeches (most of whom are not even
musicians) get rich sucking income away from the artists.
of paying thousands to outside managers and producers, our rates are
so low, given the cost-to-benefit ratio, it's as if we were paying you.
How do we do it? Volume. Proceeds from the hundreds of members are pooled
and redistributed in the form of services, promotional hard copy and web content, and
audio & video tape recordings. And with a multi-task staff of experts, precise scheduling
and cooperation from members, we are able to do it well.
we're not just for musicians anymore. We also cater to the needs of
producers, agents, publicists, club owners, broadcasters, film-makers,
dancers, entertainers and other performing artists. Because we focus
on every facet of the music business, we are better equipped to handle
the demands of members and non-members who cannot afford, or do not
have the resources to deal with the conventional industry establishment.
All services are available within the greater San Francisco bay region. As far North as Sacramento, as far East as Fresno, and as far South as Monterey. If you live out of state, The Musicians' Exchange is a good reason for moving to this area. We have a Membership Relocation Plan to assist in finding housing, employment and other basic needs during any geographical transition.
our history and into the next millennium, The
American Musicians' Exchange has, and will continue to provide
the highest quality meaning and direction to the life of every artist.
Future plans include the construction of a Multimedia Center with a
television and radio station, concert hall and nightclub. All in one.
Never before has there been an organization that truly helps struggling musicians, particularly those just starting out. In the past they would be eaten alive by unscrupulous sharks lurking in the murky depths of record companies and nightclubs. But now, The Musicians' Exchange signals an end to the traditional (rip-off) system of 'making it'. You don't lose out because we circumvent the process for you.
and non-musicians rely on us for contacts, information, training, guidance
and hardware. We are a beacon of light and a pillar of strength in a
world of darkness and despair. That's why thousands of musicians
come to us annually for aid and inspiration. We cut through the red
tape, bypass the run-rounds and lead them to their goals.