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From
the Office of the President Richard Scherer
Thanks
for your interest. Read on about this unique musical enterprise.
The
Musicians' Exchange
is a revolutionary new organization founded on the belief that musicians
should not have to pay to play. Now musicians no longer have to be at
the mercy of parasitic middlemen who don't know a G clef from a G string.
The reason
why The Musicians' Exchange is so
popular is because we provide every type of service a musician or promoter
needs. All of these services are available 'under one roof' at substantial
savings of time and money. And because we offer and deliver such a wide
range of services, a more comprehensive plan ensures a well-rounded
development and marketing strategy. So, rather than pay for each service
separately, risking continuity and causing conflicts of interest, members
receive a complete package at a drastically reduced cost.
Open a
direct channel to success with The Exchange because we understand the
plight of the struggling artist. We make it possible to achieve rapid
advancement, a veritable 'star factory', if you will.
Members
need only to call the 24 hour Hotline
and a loyal friend is there to help. Our staff is dedicated to your
success. Many are volunteers who's sole purpose is to support your efforts.
Others are seasoned professionals who have a responsibility to foster
the growth of new talent.
Anyone
can join The Exchange. The many members are only a small fraction of
the millions of musicians worldwide. In the Bay Area alone, there are
over 10,000 musicians who've probably never even heard of The Musicians'
Exchange.
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Indeed,
we don't advertise because advertising costs money we are saving you.
Our low overhead keeps prices down. And each new artist we discover
brings a gold mine of pride and prestige that no amount of money can
buy. Our goal is to serve all musicians and to have a positive effect
on their artistic development.
The Exchange is rapidly gaining a reputation as the place to call for
any business related to music. You don't even have to be a member to
benefit from some services. We are happy to talk with anyone about their
musical concerns. Musicians come from all walks of life and bring with
them fresh and creative ideas which are unique to each individual.
Granted,
we don't have a slick office high-rise in L.A. like the big entertainment
conglomerates, but by the same token they don't do a lot for the starving
musician in the street either. You see, there's big money in the music
business, that's why the industry leeches (most of whom are not even
musicians) get rich sucking income away from the artists.
Those musicians who do 'hit it big' only get a small percentage of the
money made from their music, while the corporate fat-cats keep the lion's
share. This culture of greed and exploitation will now come to an end
thanks to the Musicians' Exchange.
Instead
of paying thousands to outside managers and producers, our rates are
so low, given the cost-to-benefit ratio, it's as if we were paying you.
How do we do it? Volume. Proceeds from the hundreds of members are pooled
and redistributed in the form of services, promotional hard copy and web content, and
audio & video tape recordings. And with a multi-task staff of experts, precise scheduling
and cooperation from members, we are able to do it well.
The Musicians' Exchange started
out in the early 1980's as an underground grassroots organization
based in San Francisco. Since then it has spread like wildfire to become
an intricately intertwined network of music business people.
And
we're not just for musicians anymore. We also cater to the needs of
producers, agents, publicists, club owners, broadcasters, film-makers,
dancers, entertainers and other performing artists. Because we focus
on every facet of the music business, we are better equipped to handle
the demands of members and non-members who cannot afford, or do not
have the resources to deal with the conventional industry establishment.
With the addition of every new member, our capacity to deliver new and
improved services grows exponentially. Although our main sphere of influence
is centered in Northern California, our ultimate goal is to have franchise
operations in every major city.
All
services are available within the greater San Francisco bay region.
As far North as Sacramento, as far East as Fresno, and as far South
as Monterey. If you live out of state, The
Musicians' Exchange is a good reason for moving to this area.
We have a Membership Relocation Plan to assist in finding
housing, employment and other basic needs during any geographical transition.
Throughout
our history and into the next millennium, The
American Musicians' Exchange has, and will continue to provide
the highest quality meaning and direction to the life of every artist.
Future plans include the construction of a Multimedia Center with a
television and radio station, concert hall and nightclub. All in one.
The ever-expanding matrix of product, services and benefits never seems
to end. And in a sane world, that's how it should be. But the world
is a crazy place, and the music business especially is full of backstabbing
cut-throats. That's why The Exchange is your refuge from the harsh reality
called life.
Never
before has there been an organization that truly helps struggling musicians,
particularly those just starting out. In the past they would be eaten
alive by unscrupulous sharks lurking in the murky depths of record companies
and nightclubs. But now, The Musicians' Exchange
signals an end to the traditional (rip-off) system of 'making it'. You
don't lose out because we circumvent the process for you.
Musicians
and non-musicians rely on us for contacts, information, training, guidance
and hardware. We are a beacon of light and a pillar of strength in a
world of darkness and despair. That's why thousands of musicians
come to us annually for aid and inspiration. We cut through the red
tape, bypass the run-rounds and lead them to their goals.
The Exchange functions like a finely tuned machine, delivering quick
and efficient service to each and every member regardless of professional
level or personal background. And with your active participation, the
conditions required for expedient progress are enhanced. Working together
in harmony results in faster and greater achievement.
All departments share the responsibility and accountability of furnishing
members with the best treatment available anywhere at any price. Our
over-riding concern: The professional and financial success, and personal
welfare and happiness of all our members.
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